Back in 2020, three MICE sales directors named Roderick, Niels, and Floris launched an idea called Clique Borrel (that’s Dutch for “drinks”). They aimed to establish a networking event characterized by quality interactions in a casual atmosphere. Simply because there was no such event in the Amsterdam region. The first event was all set for April 17, 2020, but the sudden onset of the pandemic forced its cancellation.

Despite numerous reschedulings and cancellations, their perseverance paid off. The long-awaited first edition finally took place on April 8, 2022, at Capital Kitchen Amsterdam, drawing over 100 MICE sales professionals who celebrated this significant milestone.

Moving into 2023, buoyed by their initial success, Niels and Floris set out to continue the momentum. They organised multiple editions of the event to keep the Dutch MICE sales and marketing community connected.

Looking ahead to 2024 and beyond, Clique is set to go international, forging new partnerships and expanding with international networking events. This exciting expansion means Clique will bring together even more MICE professionals from around the globe.

At Clique, it’s not just about organizing events—it’s about fostering a vibrant community where MICE professionals can thrive. Join us on this exciting journey and become part of the Clique family! Here’s to more gatherings, new horizons, and meaningful connections. 🥂