The Story
From a borrel to a movement
What started as a hotel-neutral networking night has grown into a year-round community, combining live events, an invite-only online network, and a specialist business-support arm: The Clique Agency.
The idea was simple: create a space where professionals could meet, share a drink, and have meaningful conversations, without the usual presentations or endless speeches about hotel openings. That easy-going, focused, and purposeful vibe became the DNA of every Clique event, and Clique Borrel was born.
The first gathering was scheduled for April 2020, but the pandemic forced a pause. Two years later, on 8 April 2022, more than 100 MICE professionals came together at Capital Kitchen in Amsterdam. In 2023 the Dutch editions continued; in 2024 and 2025, Clique went international with sold-out meet-ups at IBTM Barcelona.
Whether you join us at an event or online, Clique helps MICE sales & marketing professionals thrive, combining community, connection, and commercial opportunity.
Milestones
Concept born in Amsterdam, a hotel-neutral, no-nonsense networking night for MICE professionals.
8 April, 100+ professionals at Capital Kitchen, Amsterdam. Clique officially launched.
Multiple sold-out events across the Netherlands, community momentum builds.
First international edition at IBTM Barcelona, sold out.
Invite-only digital platform launches. Another sold-out edition at IBTM.
Greg Taylor joins from M&I. The Clique Agency goes live with MICE sales & marketing services. Growing across 3 continents.
