The story of Clique

What started as a hotel-neutral networking night has grown into a year-round community – combining live events, an invite-only online network, and a specialist business-support arm: The Clique Agency.

The idea was simple: create a space where professionals could meet, share a drink, and have meaningful conversations – without the usual presentations or endless speeches about hotel openings. That easy-going, focused, and purposeful vibe became the DNA of every Clique event, and Clique Borrel was born (“borrel” is Dutch for drinks).

The first gathering was scheduled for April 2020, but the pandemic forced a pause. Two years later, on 8 April 2022, more than 100 MICE professionals came together at Capital Kitchen in Amsterdam, experiencing relaxed, high-quality networking for the first time. In 2023, the Dutch editions continued, and in 2024 and 2025, Clique went international, hosting sold-out meet-ups at IBTM Barcelona.

Today, Clique is much more than an after-work drink:

• Clique community: In 2025, we launched the invite-only Clique Community, a permanent space for MICE buyers, suppliers, and partners to build relationships, exchange ideas, and share insights.
• The Clique agency: With the launch of The Clique Agency, Niels and Floris – joined by Greg Taylor, former Head of Marketing at M&I – now offer specialist MICE marketing, business development, and sales support. After six years of building the Clique network, this was the natural next step: turning deep industry expertise into campaigns that deliver real results.
• International networking events: We continue to host events in the Netherlands while expanding internationally. These gatherings allow relationships built online to flourish in relaxed, in-person meet-ups, reflecting the easy-going, high-quality DNA of Clique.

Whether you join us at an event or online, Clique helps MICE sales & marketing professionals thrive – combining community, connection, and commercial opportunity.