About Clique

Your people.
Your industry.
Your Clique.

From a single networking night in Amsterdam to a year-round global community, this is the story of how Clique became the home of MICE professionals.

2020 Founded
100+ At first event
3 Continents
50+ Yrs combined expertise

The Story

From a borrel
to a movement

What started as a hotel-neutral networking night has grown into a year-round community, combining live events, an invite-only online network, and a specialist business-support arm: The Clique Agency.

The idea was simple: create a space where professionals could meet, share a drink, and have meaningful conversations, without the usual presentations or endless speeches about hotel openings. That easy-going, focused, and purposeful vibe became the DNA of every Clique event, and Clique Borrel was born.

The first gathering was scheduled for April 2020, but the pandemic forced a pause. Two years later, on 8 April 2022, more than 100 MICE professionals came together at Capital Kitchen in Amsterdam. In 2023 the Dutch editions continued; in 2024 and 2025, Clique went international with sold-out meet-ups at IBTM Barcelona.

Whether you join us at an event or online, Clique helps MICE sales & marketing professionals thrive, combining community, connection, and commercial opportunity.

Timeline
2020

The Idea

Concept born in Amsterdam, a hotel-neutral, no-nonsense networking night for MICE professionals.

2022

First Borrel

8 April, 100+ professionals at Capital Kitchen, Amsterdam. Clique officially launched.

2023

Growing Dutch Editions

Multiple sold-out events across the Netherlands, community momentum builds.

2024

Going International

First international edition at IBTM Barcelona, sold out.

2025

Community + Agency

Invite-only digital platform launches. Antoher sold out edition at IBTM.

2026

Expanding Further

Greg Taylor joins from M&I. The Clique Agency goes live with MICE Sales & marketing services. Growing across 3 continents.


The Team

Meet the founders

Three industry veterans with a combined 50+ years of experience building this community from the ground up.

Floris Looij Co-founder

Floris Looij

Co-Founder & Director

Floris blends hospitality, commercial and tech experience connecting MICE professionals across Europe and beyond. He works on Clique’s commercial growth and AI‑driven projects, helping partners turn community connections into measurable business.

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Niels Brugman Co-founder

Niels Brugman

Co-Founder & Director

Niels brings deep expertise in MICE business development, sales strategy and key account management for hotels and venues. He turns Clique’s community into concrete opportunities, guiding partners on pipeline growth and long‑term client relationships.

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Greg Taylor Partner

Greg Taylor

Partner & Marketing Director

Greg is a marketing strategist with a decade of experience leading global event and destination campaigns. He oversees Clique’s marketing strategy, helping partners grow brand visibility and MICE revenue in key markets.

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