Your people.
Your industry.
Your Clique.
From a single networking night in Amsterdam to a year-round global community, this is the story of how Clique became the home of MICE professionals.
From a borrel
to a movement
What started as a hotel-neutral networking night has grown into a year-round community, combining live events, an invite-only online network, and a specialist business-support arm: The Clique Agency.
The idea was simple: create a space where professionals could meet, share a drink, and have meaningful conversations, without the usual presentations or endless speeches about hotel openings. That easy-going, focused, and purposeful vibe became the DNA of every Clique event, and Clique Borrel was born.
The first gathering was scheduled for April 2020, but the pandemic forced a pause. Two years later, on 8 April 2022, more than 100 MICE professionals came together at Capital Kitchen in Amsterdam. In 2023 the Dutch editions continued; in 2024 and 2025, Clique went international with sold-out meet-ups at IBTM Barcelona.
Whether you join us at an event or online, Clique helps MICE sales & marketing professionals thrive, combining community, connection, and commercial opportunity.
The Idea
Concept born in Amsterdam, a hotel-neutral, no-nonsense networking night for MICE professionals.
First Borrel
8 April, 100+ professionals at Capital Kitchen, Amsterdam. Clique officially launched.
Growing Dutch Editions
Multiple sold-out events across the Netherlands, community momentum builds.
Going International
First international edition at IBTM Barcelona, sold out.
Community + Agency
Invite-only digital platform launches. Antoher sold out edition at IBTM.
Expanding Further
Greg Taylor joins from M&I. The Clique Agency goes live with MICE Sales & marketing services. Growing across 3 continents.
Meet the founders
Three industry veterans with a combined 50+ years of experience building this community from the ground up.
Co-founder
Co-founder
Niels Brugman
Co-Founder & Director
Niels brings deep expertise in MICE business development, sales strategy and key account management for hotels and venues. He turns Clique’s community into concrete opportunities, guiding partners on pipeline growth and long‑term client relationships.
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