Finally, an agency that speaks MICE.
The specialist marketing and business development agency for hotels, venues, and destinations ready to grow MICE revenue.
See how we can help your business.
Finally, an agency that speaks MICE.
The specialist marketing and business development agency for hotels, venues, and destinations ready to grow MICE revenue.
See how we can help your business.
A NEW ERA OF MICE MARKETING
The agency the industry's been asking for
The Clique Agency is your specialist partner, helping hotels, venues, and MICE suppliers with integrated sales and marketing strategy designed to drive real commercial results.
See us as an extension of your team, freeing you to focus on what matters.
A NEW ERA OF MICE MARKETING
The agency the industry's been asking for
The Clique Agency is your specialist partner, helping hotels, venues, and MICE suppliers with integrated sales and marketing strategy designed to drive real commercial results.
See us as an extension of your team, freeing you to focus on what matters.
WHO IT'S FOR
Hotels, venues, and destinations where MICE matters.
Hotels & resorts
Hotels groups, independent & boutique properties, regional groups, branded properties, lifestyle hotels, and luxury resorts looking to grow MICE revenue.
Meeting venues & event spaces
Conference centres, unique venues, and multi-purpose event locations.
Destinations & Tourism Boards
Building strong, differentiated MICE narratives that attract planners for CVBs and TBs.
WHY YOUR MARKETING ISN'T WORKING
Too much noise. Too little impact.
01
Sales teams are doing the agency’s job
Instead of being supported, MICE sales teams spend time educating, correcting, and chasing agencies that don’t understand the industry.
02
Traditional venues are invisible without specialist marketing
Hotels and venues now compete with non-traditional and experiential spaces, and those that fail to showcase their flexibility and personality are overlooked by planners.
03
MICE marketing hasn’t kept pace with B2B trends
MICE Sales & marketing still relies on outdated tactics and generic messaging, leaving brands invisible in an increasingly crowded, experience-driven market.
04
Generalist agencies deliver noise, not demand
Most agencies don’t understand MICE sales cycles or planners’ needs, resulting in generic campaigns, wasted budget and little to no commercial impact.
WHY CHOOSE CLIQUE
Work with an agency built by industry insiders
With 50+ years of combined experience in the MICE industry, we understand exactly what you need - without the learning curve.
- Deep MICE knowledge - We understand planners, RFPs, sales cycles from day one — no lengthy briefings required.
- Specialist agency focus - MICE isn’t a side offering — it’s our entire business.
- Strong network - We bring direct access to buyers, planners, and agencies worldwide.
- Senior-led delivery We’re not a huge agency — and that’s intentional. We work as an extension of your team, delivering clean, honest, high-quality work.
- End-to-end thinking - From brand and storytelling to lead generation and sales enablement, everything is connected.
OUR SERVICES
Elevate your MICE sales & marketing
Specialist strategy, campaigns, and experiences designed to attract the right buyers, convert demand, and drive revenue.
Integrated marketing campaigns
Drive multi-channel campaigns that engage the right buyers and deliver measurable MICE results. From storytelling and content to lead generation and AI workflows, we make campaigns relevant, effective, and commercially focused.
Sales strategy & enablement
Convert engagement into revenue with clear sales strategies, structured processes, and aligned marketing support. We help MICE teams prioritise opportunities, optimise pipelines, and turn demand into predictable revenue.
Brand & experiential development
Define your MICE brand, strengthen your offering, and create memorable experiences for planners. From brand strategy and web design to buyer recruitment and immersive activations, we help your MICE identity stand out and drive bookings.