Clique Network Partners with M&I

Clique Network Partners with M&I to Expand Global Reach and Enhance MICE Community Experiences

Amsterdam, NL / London, UK – 14 July 2025 — Clique Network, a Netherlands-based community-driven platform transforming how MICE professionals connect, is thrilled to announce a strategic partnership with M&I, part of Worldwide Events and a global leader in high-value networking for the MICE industry. This exciting collaboration unites two innovative forces to amplify professional opportunities, enrich event experiences, and drive sustainable growth for the MICE community.

Leveraging Global Expertise to Fuel Local Innovation

For Clique Network, this partnership with M&I is a game-changer, providing access to a world-class global network while amplifying our strong regional presence in the BENELUX market. By joining forces, we’re scaling our mission to foster authentic, high-quality connections—both through our in-person events and our newly launched exclusive online member community. For M&I, it means tapping into Clique’s trusted local network of event professionals to deepen their footprint in key European markets.

“Partnering with M&I is huge for us,” said Floris Looij, Founder of Clique Network. “They’re the best in the business—for over 20 years, they’ve been bringing together vetted buyers and top suppliers from around the world through pre-scheduled 1-2-1 meetings, unique destination experiences, and legendary networking socials. They’ve set the benchmark for what meaningful business events should look like.”

Floris adds: “As someone who’s attended M&I events as both a supplier and a buyer, I’ve seen both sides—and I know the programme delivers genuine results. By pairing their global reach with our local roots, we can expand Clique internationally and offer even greater value to our members—at events and on our online platform.”

Clique’s co-founder, Niels Brugman, shared: “We’re excited to partner with Clique Network, who have quickly built a name for themselves through fun, high-energy events that never lose sight of delivering value. For M&I, this partnership is about building deeper roots in the BENELUX region, strengthening relationships with top buyers and suppliers, and co-creating new opportunities to serve our audiences better. Clique’s unique energy and local credibility complement our ethos perfectly.”

Shared Vision, Amplified Impact

At Clique Network, we’re building more than just events—we’re creating a year-round ecosystem that empowers MICE professionals in a relaxed yet impactful setting. With our exclusive online member platform now live, alongside 3–4 in-person events annually in the Netherlands and at major trade shows like IMEX and IBTM, this partnership with M&I acts as a catalyst for our international growth.

What the Partnership Means

For Clique: Greater visibility within a global network, access to best-in-class marketing and event strategies, and a platform to elevate our brand and digital community.
For M&I: Increased exposure to the BENELUX MICE market, co-branded events, and stronger connections with local suppliers and planners.The collaboration kicks off with co-promoted networking events at IBTM Barcelona 2025, bringing our communities together for unforgettable experiences.

About Clique Network

Clique, founded by Niels Brugmann and Floris Looij, is a dynamic MICE community platform based in the Netherlands. Created to foster real connections, Clique curates thoughtful events and has now launched its exclusive online member community. Its mission is to help buyers and suppliers engage more meaningfully—all year round. With its community platform live, Clique is expanding beyond Dutch borders and actively growing its community internationally, bringing MICE professionals together wherever they are.

About M&I
M&I, part of Worldwide Events, connects global MICE buyers and suppliers through expertly curated 1-2-1 meetings, immersive destination experiences, and strategic networking events. Since 2006, it has facilitated over 900,000 successful meetings worldwide.

Press Contact

For Clique
Floris Looij
Co-founder
Tel: +31 6 46 393 015
E: info@clique-network.com

For M&I
Greg Taylor
Head of Marketing
Tel: +44 7929 427 917
E: gtaylor@mi-forums.com

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