Your hotel, running on
intelligence.
While you read this, AI is already drafting proposals somewhere in hospitality. Time it worked for you.
STEP is our four-phase programme that finds where AI and automation actually move the needle in your business, then makes it happen with you.
Sound familiar?
Your tools sit underused
You're paying for software your team uses at a fraction of its capability. Nobody has time to find out what else it could do.
Your processes are still manual
Proposals, follow-ups, reporting. Work that could run itself is still eating hours from your commercial team every week.
AI feels like noise
Everyone says you should be using it. Nobody tells you where, how, or what's actually worth your money.
If any of these hit home, the problem isn't your team. It's that nobody has mapped your processes against what today's tools can take over. That's exactly what STEP does.
The STEP Programme
Four phases. One clear journey from first conversation to working automation.
We learn how you really work
It starts with an intake. We walk through your processes with your team and audit the tools you already have. No assumptions, no template.
- Intake session with your leadership
- Team interviews across departments
- Process and tool review
We find what's worth automating
In working sessions together, we pinpoint where AI will have the biggest impact, and where your existing tools can simply work harder.
- Automation opportunity mapping
- Quick wins vs long-term plays
- Prioritised by commercial impact
We select the right tooling
The market is overwhelming. We cut through it and recommend tools that fit your organisation, your budget, and your team. Vendor-neutral, always.
- Tool selection and comparison
- Integration with your existing stack
- Clear cost and impact picture
We implement it with you
Our experts build, configure, and embed the changes alongside your team. Automation that drives enquiries, pipeline, and bookings.
- Hands-on implementation by our experts
- Team training so it actually sticks
- Ongoing optimisation support
Automation your commercial team will actually feel.
Every programme is shaped around your processes. These are the areas where it tends to land first.
Sales & Enquiries
Faster responses, sharper proposals, follow-ups that never slip. Your pipeline moves while your team focuses on the conversations that matter.
Marketing & Content
Campaigns, content, and segmentation that run on rhythm instead of spare time. The right message reaching the right buyers, consistently.
Insight & Reporting
Clean data and clear reporting, delivered to your team automatically. Decisions based on what's happening, not what someone had time to compile.
Meet the Clique Agent.
An AI agent built on open-source technology that lives inside your business. It learns your processes, remembers everything it picks up, and works where your team already works.
- Gets smarter over timePersistent memory and self-built skills. The longer it runs, the more it takes off your plate.
- Works in your channelsSlack, WhatsApp, Telegram and more. No new tool for your team to learn.
- Your data stays yoursSelf-hosted on your own infrastructure. No tracking, no cloud lock-in.
Co-Founder
Floris Looij
Co-Founder & Director, AI and DigitalisationFloris heads up this service. With a background spanning hospitality, commercial strategy, and technology, he works with you directly from intake through to implementation. He knows what a hotel sales team looks like on a busy Tuesday, and what good automation looks like in practice.
Take the first STEP.
It starts with an intake conversation. Tell us where you are today and we'll show you what's possible. No pitch, no obligation.